tapioca sabor da paraíba

This project was developed for academic purposes, and consists on doing a redesign of a packaging that the student think that could be better.

The chosen packaging for redesign was "tapioca" from the brand "Sabor da Paraíba", which originally don't have a consistent package. The idea of the redesign was to bring some of the culture of northeast of Brazil.

⭐️

client: student project

role: branding, packaging


project featured at Packaging of the World


solution

One of the main problems was to define what is Brazil's northeast culture, since it's very diverse. The brand was also redesigned. A pattern was developed which is is the main graphic element of the package, that synthesizes the well-known parties, legends and traditions of northeast.

feel free to get in touch at camilahusch@gmail.com :)

feel free to get in touch
at camilahusch@gmail.com :)

tapioca sabor da paraíba

This project was developed for academic purposes, and consists on doing a redesign of a packaging that the student think that could be better.

The chosen packaging for redesign was "tapioca" from the brand "Sabor da Paraíba", which originally don't have a consistent package. The idea of the redesign was to bring some of the culture of northeast of Brazil.

⭐️

client: student project

role: branding, packaging


project featured at Packaging of the World


camila husch

work

contact